9.15.25 - Hall of Flowers: Where Business Blooms and Mavericks Bank Differently

By Alan Gaul, VP Marketing & Brand - TASI Bank

When the cannabis industry throws a trade show, it doesn’t tiptoe—it rolls out a cultural main event. Hall of Flowers is that gathering. Equal parts business expo, brand runway, and cultural moment, it’s where growers, distributors, cultivators, and innovators gather to showcase what’s next.

And in Santa Rosa this September 10th and 11th, TASI Bank was there—again—as the only bank in the building. While others were rolling cones and rolling out merch, we were rolling up our sleeves to talk capital, compliance, and cash flow.

Santa Rosa: High Energy, Higher Conversations

Santa Rosa is where Northern California’s cannabis roots run deep, and this year’s event didn’t disappoint. Our booth was buzzing—industry friends we’ve worked with for years stopped by, and new connections sprouted faster than a well-fed clone.

Yes, there were bubble men with super soakers, yes, there was merch madness, and yes, the after-party kept the lights on late. But the real story was the traffic at our table. Everyone from cultivators to wholesalers to distributors wanted to know the same thing: How does a federally insured bank like TASI support cannabis operators?

Spoiler: we do it with knowledge, compliance, and a Maverick flair.

Ventura: Springtime Momentum

Earlier this year, Ventura brought a different flavor—laid-back coastal vibes and just as much hustle behind the booths. We were there, too, fielding the tough questions, cutting through the noise, and reminding operators that the cannabis economy doesn’t just need growers, it needs bankers who can help them grow responsibly.

Ventura reinforced what Santa Rosa confirmed: this isn’t an experiment anymore. This is an industry, maturing and scaling, with real financial needs.

New York City: Next Stop, the Big Stage

Now the spotlight shifts east. Hall of Flowers New York hits Oct. 8-9 and while the vibe will be different—more skyscraper than vineyard—the stakes are the same. Cannabis brands and operators need trusted financial partners who know the playbook, can manage the risk, and keep the regulators happy.

That’s us. That’s TASI.

Why We Show Up

Hall of Flowers isn’t just another conference—it’s where the industry comes together to trade, collaborate, and chart the future. By showing up in Santa Rosa and Ventura, we’re sending a clear message:

• Cannabis operators deserve serious, federally insured banking solutions.
• We’re here to grow relationships, not just balance sheets.
• And yes, we’re Mavericks who enjoy the parties, the people, and the puns along the way.

Banking isn’t the sexiest booth on the floor, but in this industry, it’s the one everyone eventually needs to visit. And when they do, we’re ready—with the knowledge, the credibility, and the Maverick spirit that makes waves.